Today, Wednesday, November 21st, marks a special inaugural event: Women Led Wednesday. Women Led Wednesday is a new shopping holiday created to encourage consumers to use their purchasing power across more female-led businesses.
This movement was started by Cassie Abel, co-founder of Wild Rye Mountain Apparel and the head of White Cloud Communication. She saw the facts about women leaders and while not surprised, she recognized a need to shed more light on the topic and take action.Some important facts:
- Women make up 50.8% of the US population and 52% of the US professional work-force
- In 2015, there were more CEOs named "John" than there were women of any name
When Seek Dry Goods co-founder and owner, Amanda McMahon, learned about the movement she immediately contacted Abel asking to partner. "I am honored and proud to be a supporter of Women Led Wednesday. As a female co-founder, I have endured the same struggle as many other women out there. I hope this movement sheds more light on the power of women in business and all that we have an can accomplish."
Seek Dry Goods is one of nearly 100 female-led brands to take part in this first Women Led Wednesday. We are proud to be female-led and anticipate that this is just the beginning for women leaders across the country.