Seek Dry Goods has just announced its 2018 nonprofit donation give-back. In just their second year in business the brand raised over $7,000 to support outdoor and environmental nonprofits, showing a strong commitment to give back to the outdoor space. Co-founder, Larry McMahon, lamented “As a member of 1% for the Planet, we are always on the lookout for ways to give back. This past year we are proud to have exceeded our 1% goal and to have supported some pretty incredible and inspiring nonprofits.”
Based in Wisconsin, the brand’s primary beneficiary was the Ice Age Trail Alliance, an organization that creates, supports and protects Wisconsin’s 1,000+ mile National Scenic Trail. Seek Dry Goods will continue to support the Ice Age Trail in 2019 through their apparel and accessory partnership, donating a portion of all Trail related sales to the Association.
Seek Dry Goods worked with a handful of other outdoor nonprofits throughout 2018. They led the Ragnar Northwoods (group trail run race) team for Big City Mountaineers, raising money to support under-resourced youth. The brand also held a holiday "Season of Giving" campaign in which they featured four nonprofits over four weeks and donated four times their standard give-back on all purchases.
“Being an outdoor-focused brand, I believe in doing all we can to support and protect the outdoors” said co-founder, Amanda McMahon. “It’s very humbling to be able to give back to our local and broader nonprofit organizations.”
Moving into 2019, Seek Dry Goods will continue to raise money and volunteer time to various outdoor nonprofits.
Seek Dry Goods is an outdoor-inspired lifestyle brand based just outside of Milwaukee, Wisconsin. They produce responsibly sourced t-shirts, headwear, blankets and accessories for adults of all genders. Their products feature designs created by outdoor-enthusiast artists around the United States for an authentic look and feel. Shop Seek Dry Goods with Free Shipping on all US orders and learn more about them at www.seekdrygoods.com.
The nonprofits supported in 2018 are listed below with links to learn more. Each organization provides a variety of opportunities for volunteers or groups to participate within the United States (and beyond), whether it be special events, donations or activities.
Ice Age Trail Alliance (https://www.iceagetrail.org/)
The Ice Age Trail Alliance creates, supports and protects Wisconsin's 1,000+ mile footpath - the Ice Age National Scenic Trail. In 2018, they celebrated the 60th anniversary as a National Scenic Trail. The organization provides ongoing events to educate people about the Trail and ways to get involved.
Big City Mountaineers (https://www.bigcitymountaineers.org/)
Big City Mountaineers instills critical life skills in under-resourced youth through transformative wilderness mentoring experiences. They help over 800 youth each year by improving self esteem, sense of responsibility, group communication and decision-making skills in a wilderness setting. You can get involved via their Summit for Someone program or as a Ragnar Trail race series and more.
Partnership for the National Trails System (PNTS) (https://pnts.org)
The United States has 30 National Scenic and Historic Trails, including the Continental Divide Trail, Appalachian Trail, etc. The purpose of PNTS is to promote and support the efforts of National Scenic and Historic Trail organizations, to secure public and private resources and to serve as a collective voice for policy and action that supports National Scenic and Historic Trails.
Wausau Whitewater (http://www.wausauwhitewater.org)
Operating in downtown Wausau, WI since 1974, Wausau Whitewater Park is a one-third mile long whitewater kayak park enjoyed by people of all ages and experience. The course is used for both slalom and freestyle events at local, national and international levels. The organization relies on donations in order to maintain and improve the park each season.
One Tree Planted (https://onetreeplanted.org/)
One dollar. One tree. One Tree Planted plants trees in North America, South America, Asia and Africa. Most projects help with restoration from forest fires and floods, as well as creating jobs, building communities and protecting habitats for biodiversity.
Kula Project (https://www.kulaproject.org)
Kula eradicates poverty in Rwanda through the development of entrepreneurs. Their fellowship for men and women provides industry training, business investment and life & leadership skills. Fellows are empowered to build profitable businesses, raise healthy families and send their children to school.
Save the Boundary Waters (https://www.savetheboundarywaters.org)
The Campaign to Save the Boundary Waters is leading the effort to ensure permanent protection for the Boundary Waters Wilderness, America's most visited Wilderness and Minnesota's crown jewel, from proposed sulfide-ore copper mining.
