Tickets NOW on Sale: 2nd Anniversary Bash

Tickets NOW on Sale: 2nd Anniversary Bash

We just announced our 2nd Annual Anniversary Celebration and Fundraising Event to be held at Milwaukee's Company Brewing on August 1. Proceeds supporting the Ice Age Trail Alliance of Wisconsin. Midwest band, Joe Hertler and the Rainbow Seekers will perform from 7-8:30. Tickets include a free drink ticket, food and loads of fun!

Outdoor Lifestyle Brand, Seek Dry Goods, to host 2nd Annual Anniversary Celebration and Fundraising Event

Event will include live music by Midwest band, Joe Hertler and the Rainbow Seekers with proceeds supporting the Ice Age Trail Alliance of Wisconsin.

Hartland, WI – April 18, 2019 - Seek Dry Goods announced this week that they will be hosting an anniversary celebration on August 1st at Company Brewing located in Milwaukee, Wisconsin’s Riverwest neighborhood. The event will be from 5-9pm (doors open at 4pm) with various activities throughout the evening. This is the brand’s second annual event, which includes live music, adult beverages (for ages 21+), shopping, and a raffle. The Anniversary Celebration is a fundraiser, with proceeds supporting Wisconsin’s Ice Age Trail Alliance.

Live music will be performed by Joe Hertler and the Rainbow Seekers, a Michigan based band whose sound is a mix of rock, soul, folk rock, funk (this list goes on) and promises to “shake the dust from your wildest expectations.” The band will take the stage at 7pm and close out the evening.

For the second year in a row, Seek Dry Goods will be supporting the Ice Age Trail Alliance. Proceeds from the event will be donated to the Alliance, a nonprofit organization based in Cross Plains, WI with the mission to protect and maintain Wisconsin’s 1,000+ mile National Scenic Trail.

Event tickets cost $20 through June 29th (then $25 July 1 until the event) and will include the live music performance, free drink tickets, buffet style food offerings and a raffle. Seek Dry Goods will be showcasing their merchandise with special event promotions throughout the evening. Tickets can be purchased starting today via the Events page at

Sign up for the Seek Dry Goods mailing list at or follow @seekdrygoods on Instagram and Facebook to be the first to know about new product launches, collaborations, brand ambassador stories and more!


About Seek Dry Goods

Seek Dry Goods is a Wisconsin-based outdoor lifestyle brand, committed to developing responsibly sourced clothing and accessories.  Partnering with artists from around the world, who share a passion for the outdoors, Seek Dry Goods creates authentic and inspiring outdoor adventure designs. The name Seek was derived from the company’s core customer, known as “Seekers.”  A Seeker is someone who is passionate about the outdoors and always seeking the next adventure.  


About Joe Hertler & the Rainbow Seekers

Joe Hertler & The Rainbow Seekers will make a sprightly young groove doctor out of anyone. With spectacular energy pulsating from every member of the band, the Rainbow Seekers could illuminate the very chambers of Heaven. Lead singer Joe Hertler splashes through lyrical puddles of golden rain, leaving his audience wearing flowery crowns and bubbling smiles. A ride on the Rainbow will take you across the mountains of Motown, through the fjords of folk, over the archipelagos of Americana, and-at last-into a funky firth, where only the fiercest of friendships can be found. Learn more at


Contact: Amanda McMahon, Co-founder & Owner Seek Dry Goods

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