It seems right to share our origin story with you all today, July 17th, as this is the 2nd Anniversary of Seek Dry Goods. We hope you enjoy learning about how we got started...
Imagine the dream adventure: a 10-day, 100-mile breathtaking hike through a corner of France, Italy and Switzerland. Hikers are awarded with gorgeous views of the Alps and the satisfaction of completing a challenge consisting of 7-20 miles and 4,000+ feet of elevation change each day. After braving such a feat, Seek Dry Goods Co-founders Amanda and Larry were full of adrenaline and yet couldn’t find a single commemorative t-shirt of their Tour du Mont Blanc (TMB) for Amanda to bring home and show off. This got the wheels turning.
“There’s a miss in the market for high-quality yet affordable t-shirts,” says Amanda. “With our love for the outdoors and a combined 25+ years in merchandising/marketing experience, why couldn’t we create something new that the outdoor community would love and appreciate?”
And thus, Seek Dry Goods was born.
So who is a Seeker? Someone who is passionate about the outdoors and always seeking their next adventure. It is an attitude, a feeling, a mindset. Each Seek Dry Goods product is instilled with this passion, whether it be the graphics, the fit/feel of the t-shirts, or the responsibly- sourced materials. Seek Dry Goods works in partnership with 1% for the Planet to donate 1% of all sales to nonprofit organizations that support the environment.
“We’re not looking just to be another one of those companies that “gives back.” It’s important to us to keep our standards high when it comes to all aspects of our brand and products. The basis of our brand is the outdoors and we believe in doing our part to protect it,” says Larry.
More and more people are becoming aware of the negative impact certain products have on the environment, which has inspired a period of growth for the outdoor industry. Larger populations are getting outside to explore, hike, and travel. Younger demographics are spending more money on outdoor experiences than ever before and are willing to invest in quality gear at competitive prices for these experiences. The goal of Seek Dry Goods is to provide responsibly-sourced outdoor-inspired t-shirts, hats and accessories. All products are designed by and for people with an affinity for adventure, travel, and the outdoors.
What’s up next for Seek Dry Goods in 2019? Exciting partnerships and events to introduce new people to the brand while doing good for the environment in the process. Amanda and Larry recently finished converting a 2015 Ford Transit 250 diesel into an adventure van and will be driving it around the US for various adventures and trade shows.
“We’re planning a couple weeks on the road exploring, hiking,” says Amanda, “and just being part of these gorgeous places. The anticipation and excitement for our next adventure gets us up and going every morning. Whether it's an overseas vacation, weekend getaway, or new project, having something or someplace to see and do motivates us each day.”